Top-3 Google Maps · ROI Breakdown

What top-3 rankings are worth to Smiles Cafe Dentistry.

A transparent, editable model. Adjust any number on this page in real time — the totals recalculate live. All assumptions and sources are shown below.

Prepared for

Dr. Kahn

Huntington Beach, CA

Package 1

Community Plan · 5-mile radius

Local

incremental new-patient revenue / month

New patients / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Package 2 · Recommended

City Plan · 10-mile radius

2.3× reach

incremental new-patient revenue / month

New patients / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Assumptions

These are the conservative industry defaults. Adjust any of them and watch the totals update.

Map-pack top-3 CTR

BrightLocal 2024

Your share of top-3

1 of 3 listings

Search → patient

Invoca / WordStream

10-mi reach scaler

~1.0M vs ~225K pop

Retainer (% of MRR)

Local SEO norm 8–15%

▾ Show the math

new_patients = monthly_searches × radius_scaler × map_pack_CTR × your_share × search_to_patient
revenue = new_patients × $/patient
recommended_retainer = total_incremental_MRR × retainer_%
ROI_multiple = total_incremental_MRR ÷ recommended_retainer

Keyword-by-keyword breakdown

Toggle "Already top-3" off any row to include it as incremental upside. Edit volumes and $/patient to match your real numbers.

Editable

Keyword	Already top-3 (in 5 mi)	Monthly searches	$ / patient	Patients / mo (5 mi)	Patients / mo (10 mi)	Revenue / mo (5 mi)	Revenue / mo (10 mi)
Incremental totals (excludes already-ranking keywords)				0	0	$0	$0

Side-by-side package comparison

All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.

Community Plan · 5 mi

City Plan · 10 mi

New patients / month

Gross revenue / month

Annualized revenue

Recommended monthly retainer

ROI multiple

0×

Days of new revenue to cover our fee

— days

Where these numbers come from

Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-patient conversion (8%): Invoca and WordStream local-services benchmarks; dental practices typically run between 5% and 12% on inbound local search inquiries.
5-mile vs 10-mile reach (1× vs 2.3×): Calculated from your office at 305 Orange Ave, downtown Huntington Beach. 5-mile radius (~225K residents): most of HB (193K) plus parts of Fountain Valley, Westminster, and Seal Beach — note that ~35% of the circle is Pacific Ocean and contributes zero population. 10-mile radius (~1.0M residents): all of HB, Fountain Valley, Westminster, Seal Beach, most of Costa Mesa, parts of Newport Beach, Long Beach (south), Garden Grove, Santa Ana (west), and Anaheim (south); ~25% ocean. Built from US Census 2020 city populations + the ocean-adjusted land footprint of each radius. Raw population ratio ≈ 4.4×; de-rated to 2.3× because Google Maps weights proximity heavily, so outer-ring searchers see you only partially.
Per-procedure revenue: ADA Survey of Dental Fees, Glidewell, and Dental Economics — Invisalign avg case $5,000 · single dental implant $4,500 · 6-tooth veneer case $8,000 · denture case $2,000 · cosmetic mixed $2,500 · general patient first-year LTV $1,200.
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).

These defaults are conservative. Every input on this page is editable — you can swap any number with your own real-world data and the totals will recalculate live.